Egard Watch Company CEO Ilan Srulovicz Fires Back At Gillette’s “Toxic Masculinity” Ads With His Own Ad

Companies like Gillette have been demonizing men for some time now in an effort to cater to the sensitivities of “woke,” angry women. Apparently, the answer to women’s issues is the degradation and devaluation of men. Or so it would seem according to advertising messages like those of Gillette who claim masculinity is “toxic.”

Not all men are rapists, sexual abusers, bullies, or violent yet that’s what the progressive left would have us believe. Somehow women gain integrity and value by making all men into villains.

One company CEO has had enough of this negative messaging aimed at tearing men down and has made his own advertisement in an attempt to refute Gillette’s allegation that all masculinity is toxic.

Check out the advertisement made by CEO and founder of Egard Watch Company, Ilan Srulovicz.

Srulovicz also wrote a piece explaining his reasoning behind making the advertisement, which we think is just as important as the ad itself. He explains that he made the ad himself, everything from the voiceover, to the editing, to the financing because he, and others within his company, were concerned over negative backlash.

“I considered releasing it anonymously but after some thought, I realized an individual releasing the message wasn’t going to have the same impact as a company doing it. I decided to risk it and post the video.

I think what put me over the top is a quote I heard that says all actions come out of either love or fear. Releasing it anonymously felt like fear. Putting my company on the line for a message I believe in felt like love.

I went with love.”

If you watched the video, you can feel the love he put into making it and you can feel the love of the real men in the world. The ones who work hard, never quit, and support their families with everything they have. The ones who run into burning buildings and towards tragic accidents with the hope and intention of saving someone else’s life. The ones who would lay down their own lives to protect and save others. The ones who work excessively long work days to keep our society going. The ones that Gillette seems to have conveniently forgotten about, or rather ignored.

In his video, Srulovicz cited several statistics that really shed some light on the fact that men are, in reality, not the toxic members of society the left makes them out to be.

He goes on to say, “We are so polarized. It’s all about “taking sides.” I am guilty of it myself because it’s all we are fed all day long, but I don’t want to be a part of that anymore. None of us, no gender or race, has exclusivity on being terrible or wonderful. Individuality is the measure of a person, not the “identity” or “category” to which you belong.”

Thus the problem with identity politics. It completely negates the ability of the individual to establish their own character.

Srulovicz makes a really compelling argument when he says that the Gillette ad does not inspire men to be better but rather indifferent and closed off.

He says, “My belief is that if you want to “make men better,” as Gillette claims it wants to do, then the best way to do that is to show the best of us, not the worst. When I see a man risking his life running into a burning building, it makes me want to be better. When I see a father who will stand by his kids no matter what, it makes me want to be better. When I see a soldier putting everything on the line to preserve my freedom, I want to be better. That’s what a man is to me and they represent a far greater majority of men than what Gillette portrayed a man to be.

I don’t feel I want to be better when an ad starts off with “toxic masculinity” or a bunch of boys bullying each other and portraying men as caricatures of sexual deviants. I simply close off.”

We applaud Srulovicz and his video that shows men being what true men really are. Share his video if you agree!

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The next time you are looking for a watch make it an Egard Watch.