Wednesday, January 22, 2020

Egard Watch Company CEO Ilan Srulovicz Fires Back At Gillette’s “Toxic Masculinity” Ads With His Own Ad



Companies like Gillette have been demonizing men for some time now in an effort to cater to the sensitivities of “woke,” angry women. Apparently, the answer to women’s issues is the degradation and devaluation of men. Or so it would seem according to advertising messages like those of Gillette who claim masculinity is “toxic.”

Not all men are rapists, sexual abusers, bullies, or violent yet that’s what the progressive left would have us believe. Somehow women gain integrity and value by making all men into villains.

One company CEO has had enough of this negative messaging aimed at tearing men down and has made his own advertisement in an attempt to refute Gillette’s allegation that all masculinity is toxic.

Check out the advertisement made by CEO and founder of Egard Watch Company, Ilan Srulovicz.

Srulovicz also wrote a piece explaining his reasoning behind making the advertisement, which we think is just as important as the ad itself. He explains that he made the ad himself, everything from the voiceover, to the editing, to the financing because he, and others within his company, were concerned over negative backlash.

“I considered releasing it anonymously but after some thought, I realized an individual releasing the message wasn’t going to have the same impact as a company doing it. I decided to risk it and post the video.

I think what put me over the top is a quote I heard that says all actions come out of either love or fear. Releasing it anonymously felt like fear. Putting my company on the line for a message I believe in felt like love.

I went with love.”

If you watched the video, you can feel the love he put into making it and you can feel the love of the real men in the world. The ones who work hard, never quit, and support their families with everything they have. The ones who run into burning buildings and towards tragic accidents with the hope and intention of saving someone else’s life. The ones who would lay down their own lives to protect and save others. The ones who work excessively long work days to keep our society going. The ones that Gillette seems to have conveniently forgotten about, or rather ignored.

In his video, Srulovicz cited several statistics that really shed some light on the fact that men are, in reality, not the toxic members of society the left makes them out to be.

He goes on to say, “We are so polarized. It’s all about “taking sides.” I am guilty of it myself because it’s all we are fed all day long, but I don’t want to be a part of that anymore. None of us, no gender or race, has exclusivity on being terrible or wonderful. Individuality is the measure of a person, not the “identity” or “category” to which you belong.”

Thus the problem with identity politics. It completely negates the ability of the individual to establish their own character.

Srulovicz makes a really compelling argument when he says that the Gillette ad does not inspire men to be better but rather indifferent and closed off.

He says, “My belief is that if you want to “make men better,” as Gillette claims it wants to do, then the best way to do that is to show the best of us, not the worst. When I see a man risking his life running into a burning building, it makes me want to be better. When I see a father who will stand by his kids no matter what, it makes me want to be better. When I see a soldier putting everything on the line to preserve my freedom, I want to be better. That’s what a man is to me and they represent a far greater majority of men than what Gillette portrayed a man to be.

I don’t feel I want to be better when an ad starts off with “toxic masculinity” or a bunch of boys bullying each other and portraying men as caricatures of sexual deviants. I simply close off.”

We applaud Srulovicz and his video that shows men being what true men really are. Share his video if you agree!


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The next time you are looking for a watch make it an Egard Watch.

Thursday, January 9, 2020

Elizabeth Warren embraces misandry

2020 presidential candidate Sen. Elizabeth Warren appealed to young women with a plethora of life advice in a video Wednesday, saying, “Dump the guy who ghosted you.”

The Massachusetts senator discussed “everything from student debt to reproductive rights” in an exclusive video with Elle titled “I’ve Got A Plan For That.”

The video features questions that Elle readers submitted for Warren, such as, “I’ve been casually dating a guy for the past three months, but now he’s ghosting me. He won’t return my texts, but he still looks at all my Instagram Stories. What do I do?”

“Give him up,” Warren said in the video. “You’re too good for him. If he wants to go silent, let him go. He is not the one for you.”

“You’re better than that,” she whispered. Warren tweeted out the video with the caption, “You deserve better. Dump the guy who ghosted you, convince the roommate to let you adopt a dog, and I’ll take care of canceling your student loan debt!”

You deserve better. Dump the guy who ghosted you, convince the roommate to let you adopt a dog, and I'll take care of canceling your student loan debt!

Elizabeth Warren Wants You to Ditch That Guy, Get a Dog, and Vote to Tax the Rich
In an exclusive video with ELLE.com, Warren answers reader questions because—if you haven't heard—she has a plan for that.

Another reader posed the question to Warren, “I really want a dog, but my roommate isn’t into the idea. How do I convince her?”

Warren suggested bringing the reluctant roommate along to the dog shelter to convince her that a dog is a good idea.

“Make it specific, and you’ll have a roommate who will be into a dog.”

The 2020 presidential candidate also discussed a question on student loan debt, promising to eradicate student debt, and suggested that to take the perfect selfie, you should “stop thinking about yourself.”

“When you go back and look at the selfies later on, what you mostly remember is what a great time you had,” Warren said. “For me, selfies are about fun. So have some fun!”


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Warren is making the same mistake Hillary made by dismissing or discounting the male vote. If I were a democrat I would be angry that Warren is playing the misandry card. This move will backfire on her and cost her support from men.

Trump tells feminists to stick it

WASHINGTON – The Trump administration on Wednesday said it was too late to renew the effort to push through a decades-old proposed amendment to the U.S. Constitution that would ensure American women have equal rights to men.

The U.S. Justice Department’s Office of Legal Counsel issued a legal opinion saying the deadline had long passed for additional states to ratify the Equal Rights Amendment, which was backed by 35 states in the 1970s, three short of the required number.

The amendment, which was first proposed in the 1920s and gained traction during the rise of the feminist movement, states in part: “Equality of rights under the law shall not be abridged by the United States or any state on account of sex.”

Under the Constitution, 38 states and both the House of Representatives and the Senate have to approve a proposed amendment for it to be formally adopted.

The House and Senate both supported the measure in 1972 but set a seven-year deadline, later extended until 1982, for it to be ratified.

Recently, there’s been a new effort to get three additional states to sign on. Nevada did so in 2017 and Illinois followed suit in 2018. Now, Virginia could, under the theory proposed by supporters of the amendment, become the 38th state as it is expected to vote this year.

The Democratic-controlled House Judiciary Committee voted in November to approve a measure that would retroactively remove the ratification deadline.

The opinion issued on Wednesday could provide legal ammunition for opponents as the debate plays out at the state level and in Congress.

Assistant Attorney General Steven Engel wrote in the opinion that while Congress “had the constitutional authority” to set the deadline, it cannot now reopen the issue.

“Congress may not revive a proposed amendment after the deadline has expired,” he wrote.

“Should the people of the United States wish to adopt the ERA as part of the Constitution, then the appropriate path is for Congress … to propose that amendment once more,” Engel added.

The National Archives and Records Administration, a federal agency that has a role in certifying ratification, said in a statement that it would abide by the Justice Department opinion “unless otherwise directed by a final court order.”


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Oh yeah. I'm voting for Trump in 2020. Count on it.