General Mills in practicing anti male sexism in its commercials featuring a wimpy husband and time to protest it.
Marc Rudov said:
General Mills is flooding the airwaves with its misandrist
MultiGrain Cheerios commercial. Can you think of a wimpier
portrayal of men? Steve should tell his glowering wife that
she has a fat ass and should head to the gym. Instead, he
cowers like a eunuch.
Why is misandry used to sell products? Why do men tolerate
this? Why do women tolerate this? What do children think
about men when they see this? It is utterly pathetic.
Can you imagine for ONE SECOND the roles reversed in this
spot, with the wife saying, "The box says, 'Shut up, Sue.'"
No, you cannot.
CEO of General Mills: Kendall J. Powell
CMO of General Mills: Mark W. Addicks
Call to General Mills: 763-764-7600
Call in protest today.